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Like any other topic, social media marketing also has its own set of myths. As an entrepreneur knowing the truth is crucial. Here are 10 myths about social media marketing which have been debunked. Google+ Is Useless Google+ is one of the best social media platforms today. Others may say that it’s useless but it can change your position in Google search results and has a larger user base than many realize. Lead Generation Through Social Media Isn’t Possible This is false in so many ways. Posting high quality content and relevant media can generate you brand new followers who you can then send to your site through a sales funnel. Social Media Is Not Suitable For Business Social media is not only for personal use. A lot of companies are now using this to advertise market and communicate with their audience. Social media is now being utilized by most companies to expand their visibility. It is one of the best marketing tools since almost everybody has a social media account. ...

Have you ever wondered how experts became “The experts” in social media marketing? If you want to know their secrets, then you will find the information presented below extremely useful. Have A Goal Every business venture needs to have a goal. You have to ask yourself, why do you want to use social media as your marketing tool? What do you want to achieve? Do you wish to have better recognition? Do you want to improve your branding? Don’t start if you still haven’t found the answer to these questions. Choose The Right Platform Being on all social media platforms is not always beneficial. You need to choose the one that is suitable for your type of business. Some do great with Facebook while other companies have flourished in Pinterest. Know which platform is right for you and focus on it instead of wasting your efforts on using a larger amount of platforms but ending up with less impressive results. Motivate Yourself Stop making excuses. If you have a business and you want...

New to social media marketing? Don't fret. You are not alone! There are others who wish to embrace this strategy as part of their marketing strategy. Create A Page For Your Company You should know the difference between a personal page and a company page especially if you have chosen Facebook as your platform. You have to create a fan page solely dedicated to your business. Facebook has existing policies that may lead to the shutdown of your personal page if you start and continue to post about your company, so it’s important to adhere to the guidelines. Use Pictures And Videos It’s not that text isn’t important; it’s more about giving a face to your company. Your target audience needs to know that your company is run by real people. You can do that by uploading photos of your team or pictures and videos of your company events. Engage With Your Audience Apart from posting, it is also very important for you to engage with your audience. Respond to their questions or per...