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Like any other topic, social media marketing also has its own set of myths. As an entrepreneur knowing the truth is crucial. Here are 10 myths about social media marketing which have been debunked. Google+ Is Useless Google+ is one of the best social media platforms today. Others may say that it’s useless but it can change your position in Google search results and has a larger user base than many realize. Lead Generation Through Social Media Isn’t Possible This is false in so many ways. Posting high quality content and relevant media can generate you brand new followers who you can then send to your site through a sales funnel. Social Media Is Not Suitable For Business Social media is not only for personal use. A lot of companies are now using this to advertise market and communicate with their audience. Social media is now being utilized by most companies to expand their visibility. It is one of the best marketing tools since almost everybody has a social media account. ...

Have you ever wondered how experts became “The experts” in social media marketing? If you want to know their secrets, then you will find the information presented below extremely useful. Have A Goal Every business venture needs to have a goal. You have to ask yourself, why do you want to use social media as your marketing tool? What do you want to achieve? Do you wish to have better recognition? Do you want to improve your branding? Don’t start if you still haven’t found the answer to these questions. Choose The Right Platform Being on all social media platforms is not always beneficial. You need to choose the one that is suitable for your type of business. Some do great with Facebook while other companies have flourished in Pinterest. Know which platform is right for you and focus on it instead of wasting your efforts on using a larger amount of platforms but ending up with less impressive results. Motivate Yourself Stop making excuses. If you have a business and you want...

New to social media marketing? Don't fret. You are not alone! There are others who wish to embrace this strategy as part of their marketing strategy. Create A Page For Your Company You should know the difference between a personal page and a company page especially if you have chosen Facebook as your platform. You have to create a fan page solely dedicated to your business. Facebook has existing policies that may lead to the shutdown of your personal page if you start and continue to post about your company, so it’s important to adhere to the guidelines. Use Pictures And Videos It’s not that text isn’t important; it’s more about giving a face to your company. Your target audience needs to know that your company is run by real people. You can do that by uploading photos of your team or pictures and videos of your company events. Engage With Your Audience Apart from posting, it is also very important for you to engage with your audience. Respond to their questions or per...

Social media marketing is an essential part of any business aiming to boost their reputation, branding and visibility online. Are you one of the many entrepreneurs who are looking to improve your social media marketing efforts? If the answer is yes, then read on. Provided below are 10 tips practiced by several social media gurus. Discover The Best Time To Post Knowing when to post on your chosen social media is very important. You cannot just post anytime you want. Your return on investment will be greatly reduced if a smaller proportion of your target market see’s your posts or campaigns. Set it at a time when you know your audience will most likely check their social media accounts. Make Use Of Your Rivals Competition is not all that bad. Apart from motivating you to do your best, you can use that competition to your advantage. Take social media for instance. Research popular posts from your competition and use it to your advantage. What may be popular to their audience may ...

How do you stand out when promoting your brand through social media? What is the best way to get noticed? The answer is simple. Use pictures! It’s no wonder Pinterest has been such a great success. Regardless of whether you own a small or medium sized company, using this effective marketing tool proves to be extremely beneficial. Here are 5 tips that you can follow if you’re planning to employ this kind of strategy: Identify Your Goals Much like any kind of online marketing strategy, you must have a firm grasp of what your business goals are. Since you are going to incorporate photo utilization in your social media marketing strategy, it is a must for you to identify what you wish to achieve when using a specific photo. Know Your Target Audience Identifying your audience is also crucial. You have to know who will most likely purchase your product, who will be following you in your chosen social media platform and who do you think will like and even share your posted photos. ...

People all over the globe connect through social media and indeed we can call this a magnificent technological revolution. Connection with other people on a personal note and for a business purpose is now easier than it ever was. The internet has now turned into a vast marketplace and social media plays an important part in it. If you wish to have a successful social media campaign that is not only solid in theory but one that actually works, then you definitely have to check out the 5 tips discussed below: Right Platform Selection Choosing the correct platform for your niche is far more important than opting for the best one in the market right now. This means that if Facebook is in, it does not automatically mean that it is the right one for your business. You can choose from a wide selection of social media sites namely Twitter, Pinterest, Facebook, Youtube and smaller niche social networks. There are several other new sites that are emerging as of the moment. Take the time to ...

Businesses these days are too busy posting about their brand, product and services that they tend to forget that incorporating real time events that may attract the interest of their target audience is also important. This is called real time social media marketing. This method is centered on capitalizing on real time events in order to send out a message to a target audience at a specific time. As an entrepreneur venturing into this kind of social media marketing strategy, thinking of ideas in a matter of seconds instead of days or even weeks is something that you have to learn. With that, you will be engaging with your audience regarding special or notable events that are happening on that very day. This can gain you large amounts of attention that you may otherwise be unlikely to get. This strategy can be very beneficial and some of its benefits are provided below: * Increase Your Followers One great benefit of engaging in real time social media marketing is that you’ll get b...

Finding the right ways to grow your social media presence can be quite tough especially since there is a lot of misleading information out there these days. Large and small scale businesses alike, must sort through all this information in order to come across social media marketing strategies that actually work. Here are 5 of the best social media practices that you need to follow if you wish to expand your visibility and target audience. Choose The Right Platforms You’ve probably heard this a lot of times, but choosing the right social media platform is still extremely important. You need to determine if your business and target customers are more inclined to visual presentation such as YouTube or perhaps Pinterest. Other types of businesses do better with Twitter and Facebook.  Choose platforms that you think will help your business thrive rather than drown your business together with the many other hopeful entrepreneurs who have failed to choose the right one. Don't Force...

We cannot deny the fact that social media is rapidly evolving. It has changed tremendously from way back when it first started. If you wish to keep up with the changing times, as an entrepreneur, you also need to make sure that your social media marketing strategies are not at a standstill. Because if they are, you can never expect your techniques to be as effective as they could be. You will have to reassess your social media tactics and campaigns with every change in order to stay ahead of your competitors. The question now is how can you develop better strategies that can keep up with the ever changing social media trends? Here are some tips to help you out: 1. Use Different Platforms There are several social media networks. You need to use all the available ones to your advantage. Confining yourself to only one platform, Facebook for example, is not a very good idea. You can target and reach out to a wider audience if you use other networking sites such as Twitter, Instagr...

Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage. Increased Recognition For Your Brand The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility. Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content. Better Opportunities Social media marketing also provides you with better ...

So you’ve got people to opt-in to your list and you’re building a subscriber base. This is probably the single most important thing you can do in your online business BUT if you don’t follow it up with a good autoresponder sequence then you’re pretty much putting all of your list building efforts to waste… A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you’re all about. Many people get it wrong. They stack up the messages without giving much thought to what they are actually doing. Here’s how to do it right: 1.        Put yourself in your subscribers shoes Easier said than done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers shoes and think about what they would like to receive. What interests them? What will benef...

We all know that ‘the money is in the list’ but actually building your list can be a struggle, especially if you are new to internet marketing. So how would you like to start building your list TODAY? I’m being serious here. Follow the article below and you’ll be on your way to creating what is probably the single most valuable asset an internet marketer can have. The method I’m about to detail involves creating a WSO (a Warrior Special Offer)… What is a WSO? The Warrior Special Offer Forum is a special section of the Warrior forum, an online community for internet marketers, where you can post what are effectively paid ads. The only thing to bear in mind is that your offer must be better or cheaper than that is available to the general public. Using WSOs to build your list. Step 1: Create a product of value. You’re going to give this away to people who join your list. It doesn’t have to be anything fancy, but make sure it is something other internet marketers will want and that it ha...

Many would argue that the ability to produce a good squeeze page is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate. First of all, what IS a squeeze page? Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader. Tip # 1 – Give away a quality freebie There was a time when you could offer a free report on pretty much anything and people would sign up for it simply because it was free. This isn’t the case any more. People are becoming more and more choosey about what they will swap their name and email address for, so the first...